Social Media Marketing Manager

Job Overview:
The Digital Marketing Specialist will play a key role in increasing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This position requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:
- Develop and Execute Digital Marketing Campaigns:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Content Creation and Management:
- Craft and optimize copy and landing pages for email marketing and paid/social media marketing campaigns.

Analyze and Report:
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Use data-driven insights to optimize spending and performance by identifying trends and insights.

SEO/SEM Strategy:
- Implement strategies for SEO/SEM to increase website visibility and rankings on search engines.
- Manage Social Media Presence:
- Design, build, and maintain our social media presence.
- Generate, edit, publish, and share engaging content daily.

Collaboration:
- Coordinate with internal teams including product, sales, and customer support to create landing pages and optimize user experience.
- Collaborate with agencies and other vendor partners.

Qualifications:
- Education & Experience:
- Bachelor’s degree in marketing, communications, or a related field.
- 2+ years of experience in digital marketing or advertising.

Skills:
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Proficiency in marketing software (e.g., HubSpot, Google Analytics, Google Ads, Facebook Ads Manager).

Technical Proficiency:
- Working knowledge of HTML, CSS, and JavaScript development and constraints.

Personal Attributes:
- Proficient in aspects of content production with tools like Adobe Creative Suite or equivalent.

Creativity:
- Innovative thinker capable of developing unique digital marketing strategies.

Communication:
- Excellent written and verbal communication skills.

Organization:
- Highly organized with the ability to work on multiple projects simultaneously.

Team Player:
- Ability to work well in a team environment and individually.